Case Study • Public Sector

City of Lompoc — 1% Sales Tax Measure

Trust-first creative + Streaming TV distribution that clarified the “why,” built voter confidence, and mobilized support for a critical community funding measure.

Connected TV • Mobile • Desktop • Local Targeting

The Challenge

The City of Lompoc needed to win public approval for a proposed 1% sales tax increase — a measure critical to sustaining local services, improving infrastructure, and balancing the city’s long-term budget priorities.

Featured Campaign: City of Lompoc — 1% Sales Tax Measure

The Problem

With public trust in government communications declining and misinformation spreading fast on social media, Lompoc officials needed a way to cut through the noise with clear, trustworthy messaging that resonated with everyday residents.

The challenge: engage local voters, build credibility, and drive majority support for a complex public funding issue — all within a limited pre-election window.

Our Solution

Emerald Wave Media executed a multi-platform Streaming TV campaign designed to reach Lompoc residents on the screens they use most. Our creative emphasized community investment, fiscal transparency, and real-life local impact — delivering persuasive messaging through trusted storytelling, precision targeting, and mobile-first delivery.

Campaign Specifications

Client: City of Lompoc
Campaign Duration: 3 Weeks
Media Investment: $285K
Target Audience: Likely Voters in Lompoc, Ages 30–65
Platforms: Connected TV, Mobile, Desktop
Creative Assets: 3 Ad Variants with A/B Testing

The Results

The campaign delivered clear, trustworthy messaging that reached the right voters at the right time — increasing confidence in the measure and improving understanding of its community impact.

Projected “Yes” Vote Share — Lompoc Sales Tax (3-Week Push)

Results That Won Votes

A strategic civic engagement campaign that turned trust-building creative into real-world policy success — driving voter turnout and support in record time.

69%

Ballot Approval Rate

Voters in favor of the 1% sales tax measure

3.5M

Total Impressions

Delivered across Connected TV and digital platforms

3.2%

Click-Through Rate

Above average for local government campaigns

88%

Video Completion Rate

2.7x

Average Frequency

$2.09

Cost Per Engagement

1.2M

Unique Reach

61%

Message Recall

+32%

Lift in Voter Support

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