Streaming TV Ads Deliver Real Results
Emerald’s premium CTV ad campaigns aren’t guesses or gimmicks. They’re backed by powerful stats that prove we get your brand seen, remembered, and acted on.
💡 Why TV Ads Crush Google & Social in 2025?
- 95–97% ad completion rates — while Google Display limps along at just 5–35%.
- 42% more likely to buy after seeing a Connected TV ad vs traditional TV spots.
- 60% of viewers Google a business after seeing it on streaming TV — fueling your online traffic too.
- $4.50–$10 return for every $1 spent on CTV ads — outperforming Google and social ROI by miles.
- 36% boost in brand recall with interactive streaming ads — and attention rates surged from 49% to 56% in a single quarter.
See Why Streaming TV Ads Outperform Google & Social — By the Numbers
When it comes to getting real attention from real customers, the stats aren’t even close. Here’s how Streaming TV (OTT/CTV) stacks up against traditional digital ad platforms like Google and social media:
Higher completion rates, stronger brand recall, bigger purchase intent lifts, and better-quality audiences — all with lower fraud risk and less competition.
If you’re still throwing money at click ads, this is your wake-up call.
| Metric | Google Ads | Social Media Ads | Streaming TV |
|---|---|---|---|
| Ad Completion | Skippable | Skippable | 98% Unskippable |
| Ad Environment | High Clutter | Chaotic Feed | TV-Level Premium |
| Audience Mindset | Task-Oriented | Distracted | Relaxed & Receptive |
| Brand Recall | Low | Medium | +58% Lift |
| Purchase Intent | Varies | Low | +45% Lift |
| Fraud Risk | High | Very High | Near-Zero |
Scale your reach with streaming advertising
Stop Wasting Dollars on Clicks — Start Owning the Biggest Screens in Your Customers’ Homes
At Emerald Wave Digital, we help businesses like yours break through the noise by delivering premium OTT and Connected TV ads that actually get seen and remembered.
With over 25 years of experience powering brands through proven digital, broadcast, and event marketing, we combine deep media expertise with cutting-edge streaming solutions to grow your reach, drive real customer engagement, and boost sales.
Why Emerald Wave Digital?
- Proven OTT strategies that drive up to 42% lift in purchase intent
- Access to non-skippable, premium ad spots on top streaming platforms
- Household-level targeting that reaches your ideal customer, not bots or browsers
- Transparent reporting with real ROI metrics — no mystery spend, no fluff
- Dedicated support that treats your budget like our own
Digital Advertising In Action
Kern County Census Campaign
Objective:
Boost Census participation rates among underrepresented communities in Kern County, ensuring equitable representation and access to public resources.
Approach:
Emerald Wave Media launched a multilingual, multicultural Streaming TV ad campaign tailored to resonate with Kern County’s Black, Hispanic, Punjabi, and Filipino communities. The creative strategy focused on culturally relevant messaging, trusted community voices, and accessible calls to action — delivered across connected devices and local digital platforms.
Results:
The campaign drove a substantial increase in Census participation within these key communities, helping Kern County secure more accurate representation and vital public funding for essential services.
Cricket Wireless Campaign
Objective:
Cricket Wireless sought to increase awareness and adoption of its 5G network within the Spanish-speaking market through a culturally relevant, Spanish-language television ad campaign.
Approach:
Emerald Wave Media developed a custom-tailored TV spot designed to authentically connect with Hispanic audiences, highlighting the speed, reliability, and value of Cricket’s 5G service in a way that felt personal and community-focused.
Results:
The campaign successfully delivered a high-impact, culturally resonant ad that drove measurable increases in brand awareness and audience engagement among Spanish-speaking viewers — reinforcing Cricket Wireless as a trusted, community-friendly wireless provider.
Lompoc Sales Tax Success
Objective:
Secure voter approval for a proposed 1% sales tax increase to support the City of Lompoc’s public services and budget priorities.
Approach:
Emerald Wave Media executed a targeted Streaming TV ad campaign, delivering persuasive, locally-focused messaging to Lompoc residents across connected TVs, mobile devices, and desktops. The creative emphasized community benefits and fiscal responsibility, designed to build trust and motivate voter support.
Results:
The campaign achieved outstanding results — with 69% of voters approving the measure, surpassing projections and validating the power of strategic, multi-platform video advertising in driving civic engagement and public policy outcomes.
Get 97% Ad Completion Rates & 42% Higher Purchase Intent with Streaming TV Ads
Ready to see what OTT and Connected TV ads can do for your business?
See What Streaming Ads Can Do for Your Business
— Get up to 10x HIGHER ROI than Google Ads.
Your competitors are still chasing overpriced clicks. Get your ads in front of real customers on Hulu, Roku, Tubi & ESPN+ — and watch your business grow.
- ✅ 97% average ad completion rates
- ✅ 42% lift in purchase intent after seeing a streaming ad
- ✅60% of viewers search for brands they see on TV ads
- ✅ Up to 10x higher ROI compared to Google Display ads
Fill out the form — our team will send you pricing, targeting, and available campaign slots today.
No spam, no pressure, just numbers and real opportunities to scale your business with Connected TV.
Our Clients Love Us. You Will, Too.
We’re more than just a vendor; we’re a growth partner. But don’t just take our word for it—see what our clients have to say about their success.
Working with this team was a game-changer. Their insights into CTV advertising are unparalleled. We saw a 56% lift in brand recall in our first quarter, which directly translated to a record-breaking sales period. They are not just a vendor; they are a true growth partner.
The ROI from their campaigns is undeniable. We reached a high-income audience we simply couldn't access effectively through social media. Highly recommended.
Their strategic approach and transparent reporting gave us the confidence we needed to scale our ad spend. Incredible team and results.
Frequently Asked Questions
Emerald doesn’t dabble in guesswork. We run high-impact, audience-obsessed streaming ad campaigns that get your brand in front of the right people at the right time — and we have the receipts to prove it.
If you are small/medium business and spend $3,000 to $25,000 per month on advertising, we have tiers to support your business
Book your FREE OTT/CTV growth session now — and see how streaming TV ads can transform your business.
We are a media, digital and event solutions company that owns and operates market leading radio stations, a digital agency for mobile, stream TV ads an event marketing company and also Broadcast Television advertising.
Contact Information
- 805-331 -FourSeven44
- info@emeraldwavemedia.com
- Emerald Wave Media 718 E. Chapel St. Santa Maria, Ca. 93454