Emerald Wave Media

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Solutions • Digital Ads

Digital Ads — CTV, YouTube, Social & Display Built to Convert

Premium inventory + precise targeting + honest reporting. We plan, launch, and optimize campaigns that drive calls, form fills, and foot traffic—without fluff or mystery spend.

CTV • YouTube • Social • Display  •  Geo + Household Targeting  •  Call & Footfall Attribution

Digital Ad Media – Emerald Wave Media

Why Digital Ads?

Consumers are spending much more time on their digital devices, and that is where you want to be as well. The real ability of digital ads is targeting. Rather than advertise to an entire city/county/DMA, you can select your target person based on their online behaviors, demographics, and location.

Graphic illustrating the reach of digital ads.
Automotive shop interior.

Case Study: A high-end automotive shop targeted their past customer list with ads sent directly to the home. During the campaign, each household received 8 ads a day with varying ad copy. Successful copy is given more impression weight. Website traffic and interactions are tracked and ultimately new service appointments are cross-checked with the target list. Client logged a strong and steady stream of appointments from the campaign.

Another automotive shop with a classic car.

Case Study: Another automotive shop targeted their past customer list with ads sent directly to the home. During the campaign, each household received 8 ads a day with varying ad copy. Successful copy is given more impression weight. Website traffic and interactions are tracked and ultimately new service appointments are cross-checked with the target list. Client logged a strong and steady stream of appointments from the campaign.

Family watching streaming TV.

Streaming TV Ads

A streaming TV spot only appears in front of the selected customer—targeted by their content searches, zip code, or incomes. The filters available are extensive, really define the target, and lower the campaign cost. Rather than buy the entire market to reach your customer, you only pay to reach your target customer. You will spend less on a campaign and get a better ROI.

Viewers have discovered free platforms like Roku, Pluto, or Tubi as well as streaming channels by established companies like NBC, CNN, ESPN, and TNT. Because a viewer becomes engaged with a long-form program, when the non-skippable commercials play, they have over an 85% completion rate.

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