Despite the high stakes of an accurate Census count, many residents in Kern County — particularly within Black, Hispanic, Punjabi, and Filipino communities — remained disengaged due to language barriers, lack of trust, and minimal outreach.
Without effective communication tailored to their unique concerns and cultural contexts, these groups faced the risk of being overlooked in the distribution of critical services and resources tied to Census data.
Emerald Wave Media launched a multilingual, multicultural Streaming TV campaign to engage Kern County’s diverse communities. Each ad was culturally relevant, voice-led by trusted local figures, and delivered across the connected platforms people already use — empowering viewers to take action and be counted.
