How We Achieved 312% ROAS Growth Connected TV Success Story
How we delivered a 312% ROAS increase for a Fortune 500 brand through strategic Connected TV advertising and data-driven optimization.
The Challenge
A Fortune 500 electronics brand needed to reach cord-cutting audiences while proving ROI in an increasingly complex attribution landscape.
The Problem
Traditional TV advertising was becoming increasingly fragmented as younger demographics abandoned cable subscriptions. Our client needed to reach millennials and Gen Z consumers who had moved to streaming platforms.
The challenge was threefold: achieve broad reach while maintaining precision targeting, optimize for both brand awareness and direct response metrics, and prove clear ROI in an environment where attribution is notoriously complex.
Our Solution
We developed a comprehensive Connected TV strategy combining premium inventory placement, advanced audience segmentation using first-party data, and real-time optimization algorithms to deliver exceptional results across multiple KPIs.
Campaign Specifications
- Client
- Fortune 500 Electronics Brand
- Campaign Duration
- 6 Months
- Media Investment
- $2.5M
- Target Audience
- Adults 25–45
- Platforms
- Multi-Platform CTV
- Creative Assets
- 15 Variations
Exceptional Results
Our strategic approach delivered performance that exceeded every benchmark and expectation.
vs. previous TV campaigns
Across all platforms
850% above benchmark
Our Process
A systematic approach combining data science, creative excellence, and strategic media planning.
Audience Intelligence
Deep-dive analysis of viewing behaviors, device preferences, and content consumption patterns across Connected TV platforms.
Strategic Media Planning
Developed omnichannel strategy combining premium CTV inventory with programmatic efficiency and advanced targeting capabilities.
Creative Optimization
Tailored creative executions for different viewing contexts, devices, and audience segments to maximize engagement and recall.
Real-Time Optimization
Continuous campaign management with real-time adjustments based on performance data and evolving audience insights.
Emerald Digital Media transformed our approach to Connected TV advertising. Their strategic insights and flawless execution delivered results that exceeded our most optimistic projections. The 312% ROAS improvement speaks for itself.
Transform Your CTV Strategy
Let's discuss how Emerald Digital Media can help you achieve similar breakthrough results with a data-driven Connected TV advertising approach tailored to your brand.
We are a media, digital and event solutions company that owns and operates market leading radio stations, a digital agency for mobile, stream TV ads an event marketing company and also Broadcast Television advertising.
Contact Information
- 805-331 -FourSeven44
- info@emeraldwavemedia.com
- Emerald Wave Media 718 E. Chapel St. Santa Maria, Ca. 93454