TV Advertising Insights That Actually Work

CTV is about impact, not impressions. In 2025 the top ad partners prove ROI, not hype. Emerald Wave Media leads with campaigns that cut CPA, drive signed business, and make streaming TV the most profitable channel in the media mix.

Wondering how to track TV advertising results? This guide shows you 5 practical ways to measure TV ad effectiveness, ROI, and lift—without guesswork. Perfect for brands that need data, not just reach.

Are Hulu ads targeted? Yes—but not in the way you might think. This post breaks down how Hulu uses your data to deliver personalized ads, what ad preferences you can control, and how the system works behind the scenes.

Program ads are changing how brands show up on TV. Instead of interrupting shows, these ads blend into the content—like product placements, branded scenes, and co-branded segments. In this post, we explain what program ads are, how they work, and share real examples that show their power.

TV advertising still matters—especially when reach, trust, and emotional impact count. This guide breaks down the advantages of TV ads, key drawbacks, and when it makes sense to use them alongside digital strategies.

TV advertising isn’t one-size-fits-all. This straightforward guide breaks down 7 powerful types of TV advertising—from traditional spots to targeted streaming—so you can choose the right approach for your message and audience.