A national pizza franchisee with multiple locations faced predictable sales declines during the winter months, particularly on weekdays. The goal was to increase in-store and online orders while tracking performance at the individual store level.
A hyper-local digital advertising campaign was launched across paid display, and mobile platforms. Each store was assigned its own geo-fenced audience, creative variations, and tracking links. Ads promoted limited-time winter bundles and delivery-focused messaging designed to appeal to cold-weather dining habits.
Execution:
